Brand partnership/Business Development
In 2019, during the renowned iHeartRadio Music Festival in Las Vegas, which boasted an iconic lineup and memorable surprise collaborations, I teamed up with 100 coconuts to maximize brand visibility and engagement. Our primary focus was on product placement and social media traction.
Product Placement: Our collaborative effort ensured that 100 coconuts was not just present, but prominently featured at key strategic points during the festival. This ensured optimal visibility for attendees, artists, and media alike, seamlessly integrating the brand into the festival's electrifying atmosphere.
Social Media Engagement: Riding on the massive digital wave of the festival, our strategy prioritized real-time content, influencer collaborations, and engaging campaigns. This resulted in a significant uptick in brand mentions, shares, and overall engagement across major platforms, cementing 100 coconuts' association with one of music's biggest nights.