Why bet on Content Marketing
Why bet on Content Marketing
Content Marketing is now at the heart of any successful digital communication. A wide choice of media and tools is indeed open to companies – both B2C and B2B – who want to make themselves known on the web channel. This seemingly simple method has many nuggets that you need to master in order to understand why content marketing is essential to your business. To understand the objectives of good content marketing, it is therefore necessary to have a notion in the matter. Follow the leader.
Content Marketing: What is it?
Content marketing is a marketing approach centered on the creation and then the sharing of content with high added value and based on a good strategy. It allows marketers to make themselves known to their potential customers in an effective and sustainable way.
Often confused with Inbound Marketing, Content Marketing provides Internet users with non-intrusive, useful and relevant branded content. It carries exclusive information that Internet users will want to share, relegate and disseminate. Here, the main thing is not to highlight the brand of your company but to highlight the responses provided to consumers from the outset.
Content marketing to be effective requires the implementation of a marketing strategy. This strategy is based on precise targeting of its customers, but not only. It is also focused on the message to be disseminated, the implementation as well as the correction of the actions adopted.
This digital communication takes into account both the needs of the consumer and the filters put in place by search engines. Keep in mind that search engines locate all entities related to your topic.
The goal of good content marketing
According to the law of gender, each company is likely to want to achieve a goal of its own. Some companies want to get in emotional contact with their audiences, others animate their website.
However, content creation must first and foremost attract prospects or customers to your product or service. In the long term, your goal will be focused on the engagement and loyalty of your audience.
· Promote a brand image
Before achieving this goal, ask yourself the following questions: what do your prospects want? Does your brand add value? Is your audience well targeted by the communication of your brand content?
A content marketer must know how to meet all the expectations of your customers even before they formulate it. Your content should be authentic, original and impactful. Your content marketing must be smart in the face of the competition and able to differentiate itself without difficulty.Once your brand is identified as a leading content provider, your content strategy can highlight your products and services.
· What about your notoriety?
At first, it is not necessary to make known your sector of activity. Here, forget traditional advertising. According to Inbound marketing, the marketer no longer prospecting in the policy of effective content marketing.
The more content you create related to what your potential customers might be searching for, the better your SEO will be. And this, without having to harass them or relaunch them. However, your content must be able to be read by the right subjects, on the right platform so that potential buyers are reached.
It is a mistake to think that publishing on all channels for no reason is the solution: yes, omni-channel distribution methods exist. But use your tools to reach the ideal audience. Otherwise, it amounts to prospecting in a vacuum.
· Generate leads through your website
The current tool of choice remains blog posts. This is the easiest way to easily create mass content. However, people often forget that web writing is not the only means available to content marketing. The websites, videos, infographics and product sheets are just as many tools that the digital age puts at your disposal to reach your target.
You need to relay your blog content to other platforms and optimize them. Know which format is the most suitable and try to be present on all the social networks where your prospects are. Let’s be clear: it’s about identifying the social networks where your potential buyers are active. It all depends on your personas. Only the latter could be encouraged to take an interest in your products. Make yourself known: share your videos on YouTube, use Twitter, instagram or even TikTok for your campaigns, make your audience react on Facebook, etc. The better you know how to distribute your content – and this on the right channels– the more your prospects will be curious to know more and will be led to visit your website.
Your site itself must encourage potential consumers to comeback. Consider having attractive images, providing helpful white papers, In a nutshell, think about your conversion rate when creating content.
Content marketing is therefore a strategy that relies on quality information disseminated wisely to the right audience. In order to make yourself known, keep in mind to provide relevant elements to your audience where they are. In addition, the more you post, the better you are referenced.It is known: great content is only so if it is read. Content is only great if it is read and adds value.