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Usfuur

uSfuur is inspired by the arts and humanities, one jewelry piece beautifully crafted gives back to local communities in need as the project is set in partnership with a Syrian grassroots charity organization, which supports Syrian refugee communities through art-therapy, education and community-based projects .

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The concept was created to bring about a sense of peace and a little bit of art, where pure gold 18k necklaces, bracelets and anklets, rings and  more vary in shapes and forms from yellow to white and rose gold.
The main icon is a uSfuur (which translates to bird in Arabic) symbolizes freedom, peace, strength, and hope. As our region is engulfed in distress, uSfuur’s mission is to shine a little light and spread a message of hope.
Wear you piece in the name of peace as a reminder to appreciate life’s pretty and simple pleasures is our motto. Sustainability : with every purchase, uSfuur makes a change by giving back to communities in need.

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With every uSfuur you purchase, we will help support a refugee child in need. One piece for peace and one uSfuur gives back – transcending the jewelry realm, uSfuur hopes to make a sustainable change helping communities in need and becoming an international symbol of peace where people from all walks of life and backgrounds can wear and relate to the brand.

 

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Photographer : Sabrina Ferdjani
Directed by : Sabrina Ferdjani, Sabrina Mahieddine
Designer & Model : Yara  Tlass
Location : Dubai, UAE

Tags:

Emerging Designer, Fashion, Good Cause, Jewelry, Syrian Designer